Making Money for Impact | New Media Ventures
Client
New Media Ventures (NMV) -- a seed fund and investor/donor network financing media and technology startups focused on advocacy, narrative change, and civic engagement.
Project Summary
NMV wanted to leverage their internal expertise and that of portfolio companies to establish thought leadership and guide impact-driven startups on sustainable revenue approaches.
Role
Qualitative researcher, content strategist, and designer -- responsible for concept, strategy, and full execution of the white paper.
Approach
- Identified audience need for innovative, documented approaches to sustaining impact ventures
- Conducted industry research, in-depth interviews, and surveys across NMV's startup portfolio
- Prioritized digestibility and shareability over traditional white paper formats
- Managed information architecture and visual design direction
Output
A 10-page white paper titled "Making Money" outlining sustainable revenue strategies for impact-driven organizations.
Notable Feedback
"This 10 page report is the most concise document I've read in a long time on how to make money..." -- Jo Ellen Kaiser, Director of the Media Consortium