Innovation Storytelling | The Feast & GLG
Client & Project
A content series for The Feast featuring GLG's Social Innovation Fellows, timed to The Feast 2014 conference.
Summary
Lauren served as Head of Content and Community, partnering with GLG to launch a feature series spotlighting entrepreneurs in GLG's Social Impact Program.
Responsibilities included:
- Managing the content partnership and aligning on strategy/deliverables
- Designing the research approach to highlight fellows and provide value to social entrepreneurs
- Conducting interviews via email and phone
- Serving as Editor and overseeing on-time post delivery
Result
The initiative was highly successful for both The Feast and GLG -- the broader social content strategy doubled the Feast's Twitter following.