Social Innovation Conference | The Feast

CLIENT + PROJECT: Communications and community for The Feast 2014 social innovation conference bringing together entrepreneurs across industries and sectors. I was brought on to direct and execute all content and communications in the lead up to and wind-down of The Feast 2014, increasing brand awareness and community engagement and establishing an appealing platform for brand partners.

SUMMARY: I developed creative and strategic direction as well as executed or managed the execution of all communications and content. This included a content and social media strategy, blog posts highlighting the innovations and expertise within The Feast community and of its partners, website copy and information architecture, and overseeing of event communications. Outcomes included partnering on content with notable companies such as GLG to highlight its social innovation fellows, and developing highly successful social engagement strategy that doubled twitter reach from two million to four million in three short months.