Future Ready Concept | Northside Innovation
CLIENT + PROJECT: Concept, strategy and execution of concept Future Ready Whitepaper Series pilot piece for Northside Media Group’s innovation initiative with Dell and Intel.
OBJECTIVE: Increase brand and community awareness by highlighting and delivering value to readership, driving impressions.
SUMMARY: I conceptualized and strategized the new delivery of of content from community events for presentation to Northside Innovation sponsors Dell and Intel. To develop the concept piece, I created a direction, interviewed experts from within the community, conducted topic research and developed content, copy and general creative direction. Intention is to create highly valuable, community relevant resources that can be presented as a narrative or modularly as micro-content to respond to versatile audience preferences.