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First Annual Retrospective | The San Francisco Mayor’s Office of Civic Innovation

CLIENT + PROJECT: The San Francisco Mayor’s Office of Civic Innovation and their brand production consultancy Golightly House contracted me to develop the very first annual report for the Office.

OBJECTIVE: Create and distribute a creative yet informative annual report that  clearly communicates the value of the Office’s groundbreaking and innovative work.

SUMMARY: I authored, managed the design and developed the distribution strategy of the 2012 Annual Report, A Start-Up Called Government. Distribution included content marketing, such as this CItyMinded.org blog post I strategized and wrote for the client. This report was used to establish relationships and parlay existing initiatives into new cross-sector opportunities and partnerships.