Innovation Storytelling | The Feast & GLG

CLIENT + PROJECT: Concept, strategy and execution of a The Feast feature series of GLG’s Social Innovation Fellows in the lead up to The Feast 2014. The objective was to increase brand and community awareness of The Feast and GLG’s Social Innovation Fellowship Program by sharing valuable insights through the stories of the notable entrepreneurs of the 2014 GLG Social Innovation Fellows.

SUMMARY: As Head of Content and Community in the lead up to The Feast Social Innovation Conference 2014, I worked with The Feast partner GLG to conceptualize and strategize the new delivery of a series of feature posts to highlight the entrepreneurs in GLG’s new Social Impact Program.

I managed the relationship around the content partnership, working with GLG to identify strategy and deliverables. I designed the research approach and direction that would highlight the fellows and share valuable expertise for social entrepreneurs. The questions were answered by email or phone interview. In addition to acting as Editor of the content, I managed the development and on-time delivery of the posts.

Highly successful for both The Feast and GLG, the initiative and the larger social-based content strategy doubled the Feast’s Twitter following.

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